Millenia Arts

SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class.

Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don’t know.

Well, SEO article writing is very much like that. First, you decide what topic or keyword that you want. For instance, you’re selling decorative lamps, right? in the SEO article writing process, list down ‘decorative’ and ‘lamps’. Then think about other words that relates to ‘decorative’ and ‘lamps’…words that people use all the time to describe them. This is a very important part of SEO article writing because these are common words that your potential site visitors will use to find you.

How about ‘light’, ‘bright’, ‘pretty’, ‘lighting’?

Ok, now your SEO article writing keywords are:- decorative, lamps, light, bright, pretty and lighting, right? So, on to the SEO article writing process. First you write everything that you need to write down first. Beef up the article. As a general rule of thumb, SEO articles should be no less than 300 words and no more than 500 words. Any more than that, you’re wasting your time writing a novel for your SEO article. Read through the SEO article now and replace words and reword sentences to fit in those keywords. Yes, you’ll have to restructure some the SEO keywords here and there, but do it anyway.

Make sure the sentences make sense, ok? Because although the search engines won’t know bad grammar from good grammar, your site visitors will. And most of them, site visitors who visit your website based on those SEO keywords DO mind the bad grammar. And once you turn them away, it’s almost impossible to bring them back!

The final step to SEO article writing is…..proofread your SEO article and make sure they flow. The problem with SEO writing is that your thoughts might come in buckets… a splash here and a splash there. So, during the SEO article proofreading process, you’ll have to make sure one paragraph flows on to the next.

Good luck!

By: Marsha Maung

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Chris Crum over at Web Pro News has been keeping an eye on the increasing likelihood of Bing becoming more competitive in the SEO game.

With Yahoo and Bing coming together later this year Bing is becoming the main rival to Google. Bing is the default search engine for the Opera browser and also Verizion’s Blackberry (in the good ol’ US of A). Hewlett-Packard computers will have Bing as the default search engine over the next 3 years.

And, as Nick and James pointed out a couple of weeks ago, Bing is in the start menu of Windows 7 and Vista and IE is the default browser of Windows, which, of course, has Bing as it’s search engine. So with 70% of computers being PCs, and therefore likely to be running Windows, they have potential to wrestle some market share from Google.

Bing is on the right track but it’s going up against Google which has become a brand and is even used in daily speech (‘Oh, yeah, I Googled it’). Google isn’t just a search engine anymore.

Moving onto the technical side of Bing, it’s webmaster tools allows you to see the types of links that are coming into the site and their value. Useful for SEO, if you can identify a particular sector/area where links are coming from.

But Bing has recently made some changes to their tool. They listened to users and implemented the non-crazy ideas.

I’ll give you a brief overview of the changes.

- Bing wants to now focus on three key areas with their webmaster tools: Crawl, Index, and Traffic.

- It will allow you to submit individual URLs to Bing that should be prioritized by their robots.

- You will be able to block cache links, block individual URLs, block whole folders of pages, or even block your entire website from appearing in SERPs.

Bing’s webmaster tools are now more comprehensive than Google’s and that will be attractive to SEO companies. Though will the general public care? They don’t hear about this kind of news; they just want to find the most relevant result from their search.

So, Bing has the potential but will it knock Google off the top-spot?

By: Danii Ingram

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